Omnicom announces ‘first-to-market’ commerce audience collaboration with Criteo

Omnicom Media Group, the media services division of Omnicom Group (OMC), announced a collaboration with Criteo (CRTO) that it said “will take commerce media to the next level by enabling high precision, real-time targeting across all commerce channels and devices, and at any point in the purchase process.” Omnicom said: “The partnership marks the first time that an agency holding company will have access to the high-value signals and performative insights in Criteo’s Commerce Grid – the industry’s first Supply Side Platform, or SSP, purpose-built for commerce – for activation through alternative buying platforms.”