Omnicom strengthens partnership with Adobe

Omnicom Group (OMC) announced it has further strengthened its partnership with Adobe (ADBE) through a joint initiative that will bring enterprise generative AI capabilities to their shared clients. As the first holding company to have access to Adobe Firefly models, Omnicom will be able to use Adobe Firefly creative generative AI models with Omni data, Omnicom’s open operating system, to create on-brand content that helps marketers orchestrate better outcomes. This access will also allow Omnicom and Adobe to embed the power of Firefly into client ecosystems, allowing for the generation of content in the brand’s unique style and brand language using API’s to increase automation.