Omnicom collaborates with AWS for advertising campaign development

Omnicom Group (OMC) announced a collaboration with Amazon Web Services (AMZN) to reimagine creativity and accelerate innovation with generative AI foundational models for advertising. As part of the collaboration, Omnicom will use AWS generative AI and machine learning services, including Amazon Bedrock and Amazon EC2 Trn1n instances powered by AWS Trainium chips that are purpose-built for ML workloads, to help accelerate the transformation of advertising campaign development. Working with AWS, Omnicom will advance its AI-powered platform Omni – an open operating system which today uses AWS to ingest trillions of advertising signals monthly and store more than 10 petabytes of data – by creating new foundational models that help automate activities such as developing creative briefs, media plans, ad creative, audience segmentation, and performance measurement.