Nexstar deal with LIV Golf looks like ‘win-win,’ says Guggenheim

After the CW Network, owned by Nexstar Media, and LIV Golf announced they have entered into a U.S. broadcast television and streaming agreement, Guggenheim analyst Curry Baker said he views the deal as "a win-win for both The CW and LIV Golf." Cost discipline and revamping the programming slate are key to Nexstar’s CW strategy, and the LIV Golf announcement "appears to check both boxes," according to Baker, who expects additional programming announcements in coming months. Nexstar remains his top Broadcast pick and he keeps a Buy rating and $220 price target on the shares.