Nexstar appoints Michael Strober as chief revenue officer

Nexstar announced the appointment of innovative and experienced sales and advertising executive Michael Strober as executive VP and chief revenue officer, responsible for leading the reimagination and execution of a new advertising sales and go-to-market strategy for the company. As Nexstar’s diversified media portfolio has evolved into a powerful combination of national brands and reach, with the largest local broadcast station group capable of engaging local and national audiences at scale, this newly created position will enable the company to leverage its sales efforts across its linear, digital, mobile and streaming platforms to deliver new levels of revenue growth. Strober will report to Nexstar’s chairman and CEO, Perry Sook, and begin his new duties January 2, 2023.