During the Variety Entertainment Summit, Netflix President of Advertising Amy Reinhard said the company is seeing strong growth of its advertising-based plan, recently surpassing 23M global monthly active users, MAUs, Todd Spangler of Variety reports. “The thing we’re really excited about is the engagement,” Reinhard said, adding that more than 85% of users on ad-supported plans are streaming on the platform for two hours or more per month. The 23M-plus figure comes a couple months after Netflix said the tier had over 15M active users worldwide.
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