Molson Coors expands partnership with ZOA Energy

Molson Coors Beverage Company has reached an agreement to expand its partnership with ZOA Energy, an energy drink brand co-founded by Dwayne “The Rock” Johnson, Dany Garcia, Dave Rienzi and John Shulman. Molson Coors will strengthen its investment in ZOA as it furthers a push that began in 2019 to expand beyond its beer roots by becoming a total beverage company.ZOA reported more than $100M in sales in 2022 and 138% year-over-year growth. With Molson Coors’ expanded minority stake, ZOA will be positioned for further – and aggressive – growth across its retail and direct-to-consumer business. By way of Molson Coors’ expanded stake, ZOA plans to double its media investment in 2024. “We founded ZOA Energy to deliver the best quality energy drink formulations to the marketplace. Through innovation and commitment, we’ve created a range of high-quality products that both fuel the daily lives of our customers and taste great,” said Dwayne “The Rock” Johnson. “With Molson Coors, a trusted partner that shares our passion for beverages, we can further deliver on that promise to an even wider audience.”