Tilray announces acquisition of Truss Beverage from Molson Coors Canada

Tilray Brands (TLRY) announced the acquisition of the remaining 57.5% equity ownership of Truss Beverage from Molson Coors Canada (TAP). THC beverages present a significant opportunity to engage legal-aged consumers who haven’t explored cannabis as a lifestyle, medical, or functional choice. Blair MacNeil, President, Tilray Canada, said, “In addition to acquiring full and direct ownership of a stable of high-growth brands, this acquisition further strengthens Tilray’s #1 cannabis market share position in Canada and positions the company at the forefront of the adult-use beverage sector. We are excited to build upon our leading portfolio of beloved cannabis brands and to further diversify our product offerings while broadening our consumer reach and enhancing consumer’s lives.” Strategic and Financial Benefits: Robust Cannabis Beverage Platform Positions Tilray at the Forefront of a Dynamic Market; Bolsters Tilray’s Portfolio of Cannabis Beverage Brands and Strengthens #1 Market Share Position; Enhances Commercial Framework with Streamlined Sales & Distribution.