Microsoft in talks with advertisers about Bing AI ad plans, Reuters says

Microsoft (MSFT) has begun talks with ad agencies over how it intends to generate revenue from its revamped Bing search engine powered by AI as the software and technology giant seeks to combat Google’s (GOOGL) dominance, Reuters’ Sheila Dang reports. In a meeting with a major ad agency this week, Microsoft showcased a demo of the new search engine and said it intends to allow paid links within responses to search results, the author says, citing an ad executive speaking on the condition of anonymity. Reference Link