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Meta exploring strategic alternatives for Kustomer, WSJ reports
The Fly

Meta exploring strategic alternatives for Kustomer, WSJ reports

Meta is exploring alternatives for Kustomer, which it acquired last year for about $1B, The Wall Street Journal’s Jeff Horwitz and Juliet Chung report. According to people familiar with a planned deal, Kustomer’s revenue flattened while burning through roughly $200M since 2022’s deal close. "In light of Meta‘s efficiency efforts, we’ve made the decision to focus on our fastest growing business messaging offerings, including the monetization opportunity for WhatsApp," said Ryan Moore, a spokesman for Meta. "We are currently exploring strategic alternatives for Kustomer and will continue to support Kustomer’s product and customer base throughout this process." Reference Link

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