McDonald’s tests new small-format, beverage-led store concept CosMc’s

McDonald’s (MCD)announced, in part, earlier: “McDonald’s Welcomes CosMc’s to its Universe…Our universe is growing this week as McDonald’s starts testing CosMc’s, a new small-format, beverage-led concept that’s truly out of this world. Inspired by nostalgia and powered by a menu of bold, refreshing beverages and tasty treats, CosMc’s is landing earthside for us humans to enjoy. As part of a limited test, the first CosMc’s location opens in Bolingbrook, Illinois, this month – with a handful of additional outposts planned in the coming months. CosMc’s seamlessly blends brand-new, otherworldly beverage creations with a small lineup of food, including a select few McDonald’s favorites – all designed to boost your mood into the stratosphere, if only for a few moments. CosMc’s menu is rooted in beverage exploration, with bold and unexpected flavor combinations, vibrant colors and functional boosts. You’ll see a range of specialty lemonades and teas, indulgent blended beverages and cold coffee – think Sour Cherry Energy Slush, Tropical Spiceade and S’mores Cold Brew. Make it yours with customizations at every turn: popping boba, flavor syrups, energy or Vitamin C shots, and so much more.”Where are we heading next? By the end of 2024, we plan to open approximately 10 CosMc’s pilot locations, with more opportunities for mood-boosting escapes across the Dallas-Fort Worth and San Antonio metro areas.” Companies that may be impacted include: Dutch Bros (BROS), Wendy’s (WEN), Starbucks (SBUX).