Stifel analyst Chris O’Cull raised the firm’s price target on McDonald’s to $322 from $285 and keeps a Hold rating on the shares. Without the cover of grocery store price increases, the firm believes it will become increasingly difficult for restaurants to raise prices without sacrificing traffic, so it recommends investors seek restaurants with identifiable traffic drivers and tends to favor high-growth restaurant companies with attractive unit economics, the analyst tells investors in a 2024 outlook note for the Americas restaurants group.
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