LVMH announces extended partnership in China with Alibaba

LVMH Group (LVMH) announced an extended partnership to push further the boundary of luxury experience in China, leveraging Alibaba’s (BABA) cloud technologies, through AI-powered innovations in retail and on-line with Tmall. The deepened partnership is a strong commitment to the shared dedication of the two companies to pioneering retail innovation and delivering exceptional, tech-driven luxury experiences, that will enable LVMH to increase its Omnichannel, Data and Tech presence in China, LVMH said in a statement. Stephane Bianchi, Group Managing Director of LVMH, said: “Alibaba is already a key partner for our Maisons and for the Group.The reinforcement of our partnership will help us to further accelerate our omni-channel business growth, and to keep on leveraging the transformative capabilities of cloud and AI technologies, along with Alibaba’s world-leading expertise in ecommerce operations. Our forward-looking collaboration will deliver unparalleled experiences to our clients throughout their high-end shopping journey.” In its pursuit of relentless innovation, LVMH has begun integrating Alibaba Cloud’s generative AI capabilities, including Qwen, Alibaba’s proprietary large language model, and Model Studio, a comprehensive AI model building platform.