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Kirkland’s announces Holiday 2023 comparable sales results
The Fly

Kirkland’s announces Holiday 2023 comparable sales results

Kirkland’s announced its comparable sales results for the 2023 holiday season, which include the first two months of the company’s fiscal fourth quarter. Comparable sales for the first two months of the fiscal fourth quarter (through December 30, 2023) increased 3.1% compared to the same prior-year period. This includes an increase of 1.5% for November 2023 and an increase of 4.8% for December 2023, both compared to the same prior-year period. The positive comparable sales increase was largely driven by strong in-store performance from increased traffic and conversion. Commenting on the results, interim CEO Ann Joyce stated, “Overall, we are pleased with our performance this holiday season as the changes in our marketing efforts and merchandise assortments resonated with our customer base. Although we remained promotional due to the persistent challenges in the broader consumer environment, our merchandise margin strongly improved year-over-year as we continued to benefit from lower freight rates and better product flow. While there remains much work to be done, we believe the strategic pivots we’ve implemented are gaining traction with our loyal customer base and also generating interest from new customers. We move into 2024 with a renewed sense of optimism for the long-term success of Kirkland’s Home.”

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