Keurig Dr Pepper, Grupo PiSA announce Electrolit distribution partnership

Keurig Dr Pepper and Grupo PiSA announced that KDP will sell, distribute and merchandise Electrolit, a hydration beverage, across the United States as part of a long-term sales and distribution agreement. The partnership extends KDP’s portfolio into sports hydration. Under the partnership, KDP will sell and distribute Electrolit in the vast majority of KDP’s company-owned direct store distribution territories and across all channels of trade. Building on its Hispanic heritage and regional strengths, Electrolit has a long runway for growth among a broad multi-cultural consumer base as KDP enhances its distribution nationwide.