JUUL reaches $462M settlement with six states, D.C.

As part of a multistate agreement co-led by New York Attorney General Letitia James and California Attorney General Rob Bonta, JUUL will pay $462M to six states and the District of Columbia. New York will receive $112.7M, which will support underage vaping abatement programs across the state. The agreement also requires JUUL to secure JUUL products behind retail store counters and verify the age of consumers that directly sell or promote its products online. The agreement is the largest multistate settlement with JUUL and places the most stringent restrictions on JUUL’s marketing, sales, and distribution practices in order to protect and prevent minors from underage vaping. "JUUL lit a nationwide public health crisis by putting addictive products in the hands of minors and convincing them that it’s harmless – today they are paying the price for the harm they caused," said Attorney General James. "Too many young New Yorkers are struggling to quit vaping and there is no doubt that JUUL played a central role in the nationwide vaping epidemic. Today’s agreement will help young New Yorkers put their vapes down for good and ensure that future generations understand the harms of vaping. I thank my fellow attorneys general for their collaboration on this effort to protect the health and well-being of our communities." Altria owns a 35% stake in JUUL. Reference Link