Inuvo announces ability to measure performance of Netflix ad campaigns

Inuvo announced its ability to deliver access to and measure the performance of Netflix ad campaigns across programmatic channels. The opportunity to leverage Netflix inventory combined with IntentKey’s analytics features presents a truly unique value proposition for advertisers. Because third party pixels are restricted on Netflix, measuring campaign performance is extremely difficult. Inuvo’s integrated Performance Spend Analysis uses machine learning to determine the optimal spend levels across campaigns and channels including Netflix inventory. The just-in-time results are accessible through the IntentKey Insights Dashboard providing advertisers with out-of-the-box performance visibility into their campaigns.