Inuvo spotlights customizable AI capabilities for precision marketing

Inuvo spotlights its purpose-built customizable AI capabilities that enable marketers to generate custom IntentKey audience models based on their own proprietary strategies, products, and market insights. IntentKey’s capabilities are especially significant in 2024, as Apple and Google continue their online privacy mission, with Google announcing their target to go 100% cookie-free by the end of the year. IntentKey doesn’t depend on cookies to source information and allows brands to gather data without compromising audiences’ privacy. While large-language model chatbots, like ChatGPT from OpenAI and Google Bard, have sparked excitement around customizability and problem solving, Inuvo has focused on the adaptability of its AI specifically for modeling audiences for advertising. IntentKey is the first and only LLM built from the ground up to generate and target audiences – no two IntentKey client models are alike.