Integral Ad Science (IAS) announced a partnership with Reddit (RDDT) to provide advertisers with the confidence to scale their campaigns across Reddit through IAS’s AI-driven Total Media Quality product suite. The partnership will give advertisers an additional layer of trusted, third-party transparency in their investment on Reddit as they reach and engage with the platform’s 100,000+ interest-based, intent-driven communities. Global Reddit advertisers will have access to IAS’s reliable, independent Brand Safety and Suitability, Viewability, and Invalid Traffic measurement to safeguard and scale their campaigns across Reddit.
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