Integral Ad Science (IAS) announced its expanded reporting and insights are now available for Amazon DSP media buys. Through a server-to-server, or S2S, integration on Amazon (AMZN) DSP, advertisers will now have access to measurement coverage for campaigns across Amazon custom audiences and Twitch inventory. IAS’s solutions available to advertisers in Amazon DSP include viewability, invalid traffic (IVT), and brand safety and suitability. IAS now provides Amazon DSP media buyers with brand safety and suitability, viewability, and IVT measurement on custom audiences and Twitch; cross-device measurement for web and in-app across CTV, mobile, desktop, and tablet; IAS’s Brand Safety & Suitability, Viewability, and Invalid Traffic measurement expansion with Amazon Ads will be available in IAS Signal, designed to provide advertisers with greater access to campaign data and a unified view of their global campaigns.
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