Raymond James analyst Andrew Marok lowered the firm’s price target on Integral Ad Science (IAS) to $13 from $16 and keeps an Outperform rating on the shares. IAS’s Q1 results were solidly ahead of expectations driven by strength in Measurement, which more than offset softness in Optimization, the analyst tells investors in a research note. The company experienced positive traction following the launch of TMQ in Meta Feed and Reels, with traffic from Meta (META) increasing over 50% since the launch, the firm says. Raymond James continues to envision IAS’s pipeline of opportunities continuing to play out in 2024 and beyond, including expanded partnerships in Social, Gaming and CTV.
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