BMO Capital initiated coverage of Integral Ad Science with an Outperform rating and $18 price target. The analyst cites the company’s position as a trusted third party to over 2,000 digital advertisers to mitigate the impact of ad fraud, protect brand equity, and increase the transparency and effectiveness of their ad campaigns while noting that digital ad fraud is set to double to $172B by 2028. Live Social Feeds on TikTok/Meta, short-form video, and CTV are seen as the company’s likely catalysts for the second half of the year and beyond, the firm tells investors in a research note.
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