Integral Ad Science (IAS) announced a partnership with Pinterest (PINS) to provide global advertisers with greater transparency into campaigns across Pinterest’s in-app feed through IAS’s AI-driven Total Media Quality Brand Safety and Suitability product. As part of Total Media Quality for Pinterest, advertisers get access to Viewability, Invalid Traffic, and Brand Safety Measurement within IAS Signal, the unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns. This enhancement expands on IAS’s partnership with Pinterest, which offered Viewability and Invalid Traffic Measurement across display and video inventory in 2023.
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