Instagram brought in almost 30% of Meta Platforms’ revenue in the first half of 2022, Kurt Wagner and Leah Nylen of Bloomberg report, citing documents released in the Federal Trade Commission’s antitrust suit to break up the company. Instagram produced $22B of revenue in 2020, or 26% of Meta’s total sales, and $32.4B in 2021, 27% of the company’s sales, according to Bloomberg. It posted $16.5B of sales in the first six months of 2022. The numbers confirm that Instagram is growing at a faster pace than other parts of Meta’s social networking universe, Bloomberg points out.
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