Instacart, Advantage Solutions announce strategic partnership

Instacart (CART) and Advantage Solutions (ADV) announced a strategic partnership to help consumer packaged goods companies of all sizes improve in-store execution. Together, Instacart and Advantage will deliver a transformative solution that combines Instacart’s scale, technology, and speed with Advantage’s retail relationships and expert workforce. This offering combines Instacart’s in-store audit capabilities with Advantage’s retail execution services, enabling CPGs to quickly turn insights into action. The dynamic alert-based retail model allows CPGs to leverage Instacart’s technology and community of approximately 600,000 shoppers to perform in-store audits on product availability, pricing, placement, and display execution. The insights generated by Instacart shoppers’ in-store audits will trigger alerts to Advantage field teams, who can then act immediately to address the highest-priority areas.