Instacart launches Consumer Insights Portal for shopping trends access

Instacart (CART) introduced the Consumer Insights Portal or CIP, a new software platform for brands to access Instacart’s first-party grocery shopping data in real time. Built on daily activity from nearly 100,000 stores and more than 1,800 retail banners, CIP gives marketing, sales, and insights teams self-serve access to SKU-level performance, search behavior, substitution patterns, and promotion impact, based on actual transactions. The offering aims to give brands a faster, clearer picture of what’s driving trial, loyalty, and basket-building across channels. By productizing its first-party purchase data, Instacart is allowing brands to subscribe to actionable insights that can influence sales-driving Instacart Ads strategies while also informing broader decision-making across omnichannel consumer touchpoints.