Grid Dynamics launches AI Focus Groups Starter Kit

Grid Dynamics Holdings announced the release of its AI Focus Groups Starter Kit-the latest offering in the company’s lineup of generative AI-based solutions. The company said, “The AI Focus Groups Starter Kit enables enterprise clients from any industry to create new, faster, more efficient, and less expensive capabilities for analyzing user-generated content across disparate data sources and operationalizing the obtained insights-a significant challenge for businesses today. The starter kit has enormous potential to change how marketing teams work with user-generated content and customer focus groups. It uses large language models to analyze customer reviews, social media posts, comments, and other types of user-generated content and events and creates AI focus groups composed of virtual personas that match the behavior of a brand’s real-world target audience. The marketing teams can interact with these personas using conversational interfaces to get feedback and suggestions on the brand’s products, messaging, and upcoming social media posts, and perform other activities that usually require expensive customer research using real focus groups.”