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Google makes it easier to ‘dive deeper, explore topics’ related to a Search
The Fly

Google makes it easier to ‘dive deeper, explore topics’ related to a Search

Danny Sullivan Public Liaison for Google Search blogged in part earlier: "We know what it’s like to start searching for something on Google, but not really know what you’re looking for – or the best way to find it. So , we’re making it even easier to dive deeper and explore topics that are related to a search. You’re probably familiar with how you can use filters to see just videos, news, images or shopping results on Google Search. We’ll now show an easy-to-scroll list of related topics alongside these filters at the top of the search results page to help you drill down or discover something new about a specific topic. You can add or remove topics, which are designated by a + symbol, to quickly zoom in or backtrack on a search. For example, if you’re searching for "dinner ideas," you might see topics like "healthy" or "easy." Tapping on a topic adds it to your query, helping you quickly refine your search results with less typing…Both topics and filters are shown in the order that our systems automatically determine is most helpful for your specific query. If you don’t see a particular filter you want, you can find more using the "All filters" option, which is available at the end of the row. Animation of smartphone showing "dinner ideas" search with a user scrolling sideways through a list of filters. Over the coming days, this change will roll out for English users in the U.S. on the Google app on iOS and Android, and the mobile web." Reference Link

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