Google calls Adalytics report ‘deeply flawed and uninformed’

Google said in a blog post, “Yesterday, Adalytics released a deeply flawed and uninformed report about how we manage advertising on made for kids content on YouTube, and our privacy policies for people under the age of 18 across our platforms. This research comes on the heels of a previous inaccurate report by them from earlier this summer about our video partner inventory. It was subsequently debunked by multiple independent third parties, including DoubleVerify, IAS and Pixability. Despite its length, this new report failed to substantiate claims that we are in violation of government regulations, such as COPPA, or our own policies around ads personalization. The New York Times in their reporting on the study clearly noted, ‘There is no evidence that Google and YouTube violated their 2019 agreement with the F.T.C.’ We have strict ads privacy protections in place on made for kids content, regardless of a user’s age.”