TDK Corporation and The Goodyear Tire & Rubber Company announced a collaboration to advance next-generation tire solutions with the goal of accelerating the development and adoption of integrated intelligent hardware and software into tires and vehicle ecosystems. Together, the organizations plan to bring a robust tire sensing system to market, combining TDK’s software, sensor and electronic component expertise with Goodyear’s know-how in tire development, intelligent solutions and industry trends. The two industry leaders are in the process of conducting market research and technical exploration for a joint solution that delivers actionable insights improving vehicle performance, safety and efficiency.
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