Macquarie analyst Tim Nollen raised the firm’s price target on DoubleVerify (DV) to $40 from $30 and keeps a Neutral rating on the shares. The end of the third-party cookie on Google’s (GOOG, GOOGL) Chrome browser is finally slated for the end of 2024, the analyst tells investors in a research note. The firm says DoubleVerify should see incremental upside in a cookie-less world. The company offers contextual targeting via its Custom Contextual product that ensures that advertisers’ messages align with the content served on, with granularity and precision, contends Macquarie.
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