DoubleVerify appoints Alex Valle as CPO, Jack Smith as CIO

DoubleVerify announced two strategic appointments within its executive team. Alex Valle joins DV as the new Chief Product Officer, succeeding Jack Smith, who will assume the newly created role of Chief Innovation Officer. In his role as CPO, Valle will be responsible for overseeing DoubleVerify’s product suite, focusing on building and delivering solutions to optimize media investments, manage brand equity risk, and enhance campaign and creative performance. Valle brings a wealth of experience to DoubleVerify, having recently served as CPO of Onfido. Jack Smith, who has been instrumental in shaping DoubleVerify’s product direction, will spearhead the role of CIO. Smith will continue to report to CEO Mark Zagorski and manage senior level relationships with key customers, identifying new product opportunities and driving thought leadership. He will serve as an important conduit between DV’s commercial and product organizations – ensuring alignment between the company’s products, and customer needs and goals, as DV’s products and services continue to expand to drive client outcomes.