DoubleVerify announced a partnership with TVision, a provider of second-by-second analysis of how viewers are watching TV, to enhance performance measurement across Connected TV and provide a comprehensive and scalable attention offering in the market. DoubleVerify and TVision are joining forces to combine DV‘s scalable ad exposure data, including viewable time and screen share, with TVision’s viewer presence and eyes-on-screen ad attention signals, the company said in a statement. “Our alliance with TVision is a significant stride towards comprehensive and reliable attention measurement in CTV,” said Daniel Slotwiner, SVP of Attention at DoubleVerify.
Elevate Your Investing Strategy:
- Take advantage of TipRanks Premium at 55% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence.
Published first on TheFly
See Insiders’ Hot Stocks on TipRanks >>
Read More on DV:
- DoubleVerify participates in a conference call with Needham
- Piper reiterates Overweight rating on DoubleVerify after short report
- DoubleVerify down over 7% after Spruce Point issues Strong Sell opinion on stock
- Spruce Point calls DoubleVerify a ‘Strong Sell,’ sees 35%-45% downside risk
- DoubleVerify to report another solid quarter, says Loop Capital