DoubleVerify (DV) announced an expansion of its quality solutions with Meta (META) to enable media measurement and help maximize advertiser performance on Facebook and Instagram Reels. This release will leverage DV’s technology to help advertisers on Meta Reels ensure their video ads are viewable, by a human being and are safe from Fraud/Invalid Traffic. Mutual clients will be able to access measurement data and insights through DV Pinnacle, the company’s unified service and analytics reporting platform, to monitor and optimize the quality of their Reels ads campaigns. Reporting will cover Viewability and Fraud across Reels’ video ad format also known as “Post-loop ads”.
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