Chipotle Mexican Grill announced its partnership with TEKKEN 8, the latest installment of the legendary fighting game franchise from Bandai Namco Entertainment America. Chipotle will give TEKKEN 8 players the opportunity to earn in-game currency through digital entree purchases made on the Chipotle app and Chipotle.com. In addition to the in-game currency offer, Chipotle is launching a new digital menu item inspired by TEKKEN fans, featuring TEKKEN 8 as the title game for the 2024 Chipotle Challenger Series, and serving as the presenting partner of the 2024 Evolution Championship Series.
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