CDK Global integrates Ford and Lincoln vehicle build data into API

CDK Global announced a collaboration with Ford Motor Company to integrate vehicle build data for Ford and Lincoln vehicles with CDK Global’s Neuron Advanced Vehicle Lookup Application Programming Interface. Incorporating OEM data helps ensure that information in the API on Ford and Lincoln vehicles is accurate, further enabling a simplified retail experience for consumers. "Consumers are increasingly demanding simple, convenient and transparent vehicle-buying experiences, which requires streamlined access to complete and accurate vehicle availability, pricing packages, features and options," said Mahesh Shah, chief product and technology officer, CDK Global. "The CDK Neuron Advanced Vehicle Lookup API leverages vehicle build data directly from the manufacturer and helps ensure those involved in the sales and service processes have the most accurate information possible to help create a seamless, transparent consumer experience." Manufacturer build data includes VIN-specific data-such as vehicle descriptions, additional features and MSRP value-to expedite valuation workflows and optimize marketing efforts. Integrating this data with the CDK Neuron Advanced Vehicle Lookup API helps to lay a foundation of trust and transparency for an enhanced sales or service experience for consumers at multiple touchpoints, including loan submissions, online vehicle listings, and insurance appraisals.