Carnival’s Holland America reports ‘highest booking day in brand’s history’

Holland America Line, part of Carnival Corporation and plc, announced that bookings on July 11 were “higher than on any day in the brand’s 150-year history.” Booking revenues “also broke the line’s single-day record,” the company reported. “We see a record booking day like this as encouraging for the whole industry, but for Holland America Line, it’s an endorsement of the quality of cruising product we’re able to offer to our guests. People are planning their vacations for next year and even into 2025, and in the process, they’re choosing the best service at sea and the unforgettable destinations that we offer,” said Gus Antorcha, president, Holland America Line.