Broadcast Channels on Instagram will now be available globally

“Today we’re expanding Instagram broadcast channels globally, giving millions of creators a new way to directly engage with their followers at scale. We’re also highlighting a few channels that are live in India already, which you can choose to join. To help creators deepen their connections with their followers, in February we began testing broadcast channels on Instagram. Broadcast channels are a public one-to-many messaging tool that creators can invite all of their followers into and share text, video and photo updates. Creators can also use voice notes to share their latest updates and behind-the-scenes moments, and even create polls to crowdsource fan feedback. Only creators can send messages in broadcast channels, while followers can react to content and vote in polls.” said the company in an earlier blog posting on Thursday.