Booking Holdings (BKNG) makes investing in travel easy, Jacob Sonenshine writes in this week’s edition of Barron’s. hares of the travel website have been the closest thing to a sure thing in the travel universe, outperforming airline stocks, hotels, and Expedia Group (EXPE) in recent years. Over the past three years, the stock has doubled the return of the S&P 500, with those gains having been driven by strength in the overall travel market and Booking’s ability to turn that into profits, the author notes. Travel is getting trickier after the post-COVID boom, but Booking’s strengths, particularly in Europe, give it an advantage that should mean continued outperformance in the years ahead, the publication adds.
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