Tigress Financial raised the firm’s price target on Booking Holdings (BKNG) to $6,100 from $5,600 and keeps a Strong Buy rating on the shares. Increasing AI-driven functionality, operating efficiency, global market leadership, and dominant brands will continue to drive further growth and market share gains, argues the analyst, who notes that the firm’s revised price target represents a total return with dividends of over 18% from current levels.
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