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Hold Rating on Booking Holdings Amid Limited Upside and Intensifying Competition

Booking Holdings (BKNGResearch Report), the Consumer Cyclical sector company, was revisited by a Wall Street analyst today. Analyst Amanda Tan from DBS maintained a Hold rating on the stock and has a $4,800.00 price target.

Amanda Tan’s rating is based on a combination of factors including the strong financial performance of Booking Holdings, which has demonstrated impressive revenue growth and profitability. The company has outperformed its peers, such as Expedia, in terms of EBITDA margins, largely due to its strategic geographic presence and market dynamics. However, despite these strengths, the upside potential for Booking Holdings appears limited as the travel recovery story has largely played out and macroeconomic uncertainties loom.
Additionally, Amanda Tan notes that while Booking Holdings maintains a dominant position in the online travel industry, the competitive landscape is intensifying with new entrants like Google expanding their services. The premium valuation of Booking Holdings, compared to its peers, is justified by its profitability and market leadership, but the current trading multiples suggest limited room for further growth. Consequently, the Hold rating reflects a cautious stance given the potential impact of economic slowdowns and increased competition on future performance.

In another report released yesterday, Goldman Sachs also maintained a Hold rating on the stock with a $4,680.00 price target.

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