Booking Holdings price target raised to $5,500 from $5,000 at Wedbush

Wedbush raised the firm’s price target on Booking Holdings (BKNG) to $5,500 from $5,000 and keeps an Outperform rating on the shares. While the firm expects a positive return for consumer internet again this year, 2025 will be a year of winners and losers as investors debate a range of topics spanning CapEx requirements and AI investments, slowing margin gains, disruption from autonomous vehicles, AI monetization across enterprise and consumer products, and the impact of FX headwinds.