Betterware de Mexico adopts new corporate identity as BeFra

Betterware de Mexico announced a new corporate identity, naming it as BeFra, which is the commercial name registered to recognize the integration of Betterware and Jafra. Betterware de Mexico will remain as the holding legal entity of the group, and no change in the bylaws or the listed stock of the company will be made. BeFra will be used for commercial purposes only when referring to all businesses.