Betterware de Mexico announces senior management changes

Betterware de Mexico announced the following management changes given its expanded geographical presence and in order to support its future growth. Andres Campos, who served as Betterware Commercial Director from 2013 to 2018 and has been the CEO for Betterware Mexico from 2018 to the present, will assume the position of Betterware Group CEO, which includes Betterware and Jafra brands, both in Mexico and abroad. Andres will report directly to Luis Campos, Chairman of the Board. During his eleven years in Betterware, Andres has been a key contributor to the company’s different stages of outstanding growth, where his leadership strength and strategic vision added to the company’s overall success. Santiago Campos, who has been with the company for six years, and served as Chief Marketing Officer from 2019-2022, and Chief Transformation Officer from 2023 to date, will assume the position of Managing Director of Betterware Mexico, reporting directly to Andres Campos. Santiago’s successful track record, and deep knowledge of the business, make him uniquely positioned for this role. Before assuming the CMO role in 2019, he worked rotational periods with the Sales team, and lived in China for 6 months working with our Quality team.