Baidu price target raised to $185 from $182 at UBS

UBS analyst Wei Xiong raised the firm’s price target on Baidu to $185 from $182 and keeps a Buy rating on the shares post the Q4 results. The analyst turned more positive on Baidu’s advertising performance, and raised core revenue and margin estimates in the near term. The firm sees Baidu as a "value play" to capture an ads market rebound in the near term and upside from new initiatives in the long term.