The promise of AI has already driven a massive market rally. The irony is that Apple (AAPL), the company with more context about our lives than any other, has been left behind, Alex Eule writes in this week’s edition of Barron’s. Unlike Big Tech rivals Meta (META) and Alphabet (GOOGL), or the start-up OpenAI, it has yet to create its own large-language model. The switch to AI, to be sure, is more complex than making a larger-screen phone. But Apple’s dominance hasn’t changed. And that puts it at the center of any shift – real or artificial, the author says.
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