Apple continues to defend device ecosystem, WSJ reports

Developers and regulators battling Apple over how its grants access to its active devices continue to find themselves at odd with Phil Schiller, Aaron Tilley and Kim Mackrael of The Wall Street Journal reports. Schiller, who was previously the company’s Chief Marketing Officer, has emerged as the most ardent public defender of the company’s ecosystem, a vision of devices working seamlessly together and protect user security. Apple’s vision has increasingly come under attack, from regulators in the Justice Department, European Union, and rivals, arguing the company’s fees are excessive and its control of external software is oppressive. In defense of the company’s vision, Schiller recently told Fast Company, “I have no qualms in saying that our goal is going to always be to make the App Store the safest, best place for users to get apps.”