Apple Card has over 12M users in the US, users earned $1B in Daily Cash in 2023

Apple on Tuesday said that the Apple Card now has more than 12M users in the U.S. “We designed Apple Card with users’ financial health in mind, and it’s rewarding to see our more than 12 million customers using its features to make healthier financial decisions,” said Jennifer Bailey, Apple’s vice president of Apple Pay and Apple Wallet. “We’re proud of what we’ve been able to deliver to Apple Card customers in just five years. As we look at the year ahead and beyond, we’re excited to continue to innovate and invest in Apple Card’s award-winning experience, and provide users with more tools and features that help them lead healthier financial lives.” Last year, users earned over $1B in Daily Cash from spending on Apple Card, the company said, adding that the Savings account quickly became a favorite feature among Apple Card users and reached over $10B in deposits in just a few short months. Since its introduction in 2021, more than 1M Apple Card users share Apple Card with their Family Sharing Group through Apple Card Family, Apple added.