Amazon: Pinterest, BuzzFeed to show Amazon Sponsored Product ads

Amazon (AMZN) announced in a blog post: “We are excited to share that we’re starting down a new path in our Sponsored Products journey-extending Amazon selling partner campaigns to premium apps and websites, including Pinterest (PINS), BuzzFeed (BZFD), Hearst Newspapers, Raptive, and Ziff Davis brands like Lifehacker and Mashable to name a few. We will start small, learn, and expand as we see meaningful opportunities to enable delightful discovery and shopping experiences. These Sponsored Products ads will automatically show up when we think a customer is likely to be interested in a product, based on relevant page context, the campaign, and cost-per-click parameters that sellers have already established. As is the case today, all ads will link to the Amazon product page, making it simple for customers to move from inspiration to browsing or buying in just one or two clicks.”