Earlier on Wednesday, Amazon (AMZN) blogged in part: "We launched Buy with Prime in April 2022 as a new benefit for Prime members to extend the shopping benefits that we all know and love-like fast, free shipping, a seamless checkout experience, and easy returns-to online stores beyond Amazon.com…Allowing merchants to offer Prime shopping benefits on their own direct-to-consumer online stores is an exciting part of the Buy with Prime mission to help merchants of all sizes grow their business whether on Amazon or beyond. With shoppers purchasing directly from merchants’ online stores, Buy with Prime allows merchants to build customer relationships and brand loyalty while offering conversion-driving benefits. In fact, Buy with Prime has been shown to increase shopper conversion by 25% on average, according to internal Amazon data. It’s important to note that this is an average. We’ve seen some merchants, like Trophy Skin, report shopper conversion of more than 30% since adding Buy with Prime to their online store… Since launching in April 2022, Buy with Prime has been available to merchants on an invite-only basis…We’re thrilled with how Buy with Prime has helped merchants succeed so far, and we’re just getting started. We’re excited to announce that by January 31, Buy with Prime will be available to all eligible U.S.-based merchants…Introducing Reviews from Amazon. We’re also launching a new capability for Buy with Prime merchants: the ability to display customer reviews from Amazon.com within their own online stores. The ability to display ratings and reviews on their own ecommerce stores can help merchants increase shopper trust and conversion, and better inform shopper purchase decisions." Other publicly traded companies in the space include Stitch Fix (SFIX), Etsy (ETSY), RealReal (REAL) and Poshmark (POSH). Reference Link
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